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I. Read and translate the text. Business etiquette and the rules of good form apply to e-mail also
NETIQUETTE Business etiquette and the rules of good form apply to e-mail also. In English there even appeared a neologism “netiquette”, derived from words “net’ and “etiquette”. Especially strict rules apply to business e-correspondence with partners and clients. Official and business letters are written on the forms of the company, that are to be stored in digital format on your computer. There is a logotype, an address and the phones of your organization on such a form. And you use the same strict structure and the style of the letter as if you were writing it on the paper. You can sign your letters with the autograph, preliminary scanned and in saver in digital format. In case when you send some attachments with your letter, you have to indicate the number of pages which these files were fit to. If this is graphics, you have to indicate also their extension, format and quantity. In official letters no misprints, usage of different fonts, graphical immoderations, emotions express and mixing of Latin and Cyrillic are allowed. A lot of Internet users prefer to communicate in Russia using Latin font. This technique is unacceptable in business correspondence. It is a bad form to send documents attached while leaving the letter blank. All files, sent via e-mail must be accompanied by greeting and some comments. When you receive a business letter, it is required to send a short notification of it immediately. You can send a detailed reply later, when it is needed. But if you have received a letter, which is evidently addressed not to you, you may not answer it. It is not recommended to send secret files which can be opened by any hacker. However you can encode your message. It is clear that the recipient should know about it and have a decoding program. Before sending a text or graphic files, make sure that they do not contain viruses. There is a function of automatic delivery of your messages in e-mail, to someone’s address or fax number. You shouldn’t use this function too much, because it often happens that your computer, without having received the confirmation of receiving, continues sending the message again and again. That causes overloading of recipient’s mailbox or uses out all the paper in the fax machine. We suggest to save the recipient’s addresses in the special address book on the integrated folders, such as “friends”, “business partners”, “clients”, “colleagues’, etc. If you save all of the addresses in one place, this would not only make the search of the needed recipient harder, but also can lead to incidents, such as you may send a letter that you wrote to your beloved woman, to your boss, after you had clicked the wrong line. By the word, if you have discovered that you had sent a message to the wrong address, you should send apologies and explanation in pursuit. The address book allows you to choose as many recipients as you wish, and after that the same letter will be sent to all these addresses. This certainly saves your time but doesn’t correspond to the requirements of business etiquette. The point is that every recipient gets the full list of addresses, that you have sent the letter to, with the message itself. Notes attachment - приложение by the word – одним словом Cyrillic - кириллица fit to – вводить (в компьютер) folder - папка form – (зд.) бланк Latin - латиница misprint - опечатка notification - уведомление recipient - адресат the point is – дело в том WORD-STUDY Match the equivalents of collocations. 1. strict rules a. строгие правила 2. to be stored in digital format b. сохранять в цифровом формате 3. preliminary scanned c. предварительно отсканированный 4. attachment d. приложение 5. extension e. расширение 6. different fonts f. различные шрифты 7. encode the message g. закодировать послание 8. recipient h. получатель 9. confirmation of receiving i. подтверждение получения 10. correspond to the requirement k. список получателей l. автоматическая доставка m. усложнить поиск
COMPREHENSION CHECK Exercise 1. Answer the following questions. 1. What does a neologism “netiquette’ mean? 2. What rules are you to follow in business correspondence? 3. What are you expected to do when you receive a business letter? 4. What can you tell us about a finction of automatic delivery? 5. Why are you to save the recipient’s addresses in the special address book?
Exercise 2. Look at the two similar sentences. Which one is true? What makes the second sentence false? 1. Netiquette rules are especially 1. Netiquette rules are especially strict in private correspondence. strict in business correspondence. 2. Attachments to your business 2. Attachments to your business letters are allowed in e- letters in e-correspondence are not correspondence. recommended. 3. While e-mailing your business 3. All business letters sent via e- Letter you needn’t observe formulas mail must be accompanied by a of politeness. greeting. 4. It is not recommended to send 4. It is safe to send via e-mail secret via e-mail secret information. Information. 5. You should use either Latin or 5. Mixing Latin an Cyrillic fonts Cyrillic font in official letters. in official letters is allowed. 6. You shouldn’t overuse the 6. You may use the function of function of your message’s your message’s automatic delivery automatic delivery in e-mail. In e-mail as often as you need.
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