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Exercise 1. Read and memorize the following



Words and word- combinations.

  1. arrangement
syn.placement
розташування
2. interchangeably рівнозначно
3.desktop publishing настільна видавнича система
4. page layout макет сторінки
5. unity єдність
6. out of account без уваги
7. coherent послідовний
8.variety різноманітність
9. juxtaposing розміщення
10. to make a statement робити заяву
11. vitality життєвість
12. property   особливість
13. tactile дотиковий
14. width ширина
15. to deploy розгортатися
16. infallible безпомилковий
17. to bisect розрізати навпіл
18. golden mean золота середина
19. even ant. odd парний
20. to frame syn. to surround оточувати
22. focal point   фокус
22. thumbnail sketch нарис, ескіз

Exercise 2. Find the odd one in each group:

1. placement, putting, infallible, arrangement

2.element, ingredient,component, property

3. slight, overall, general, universal

Exercise 3. Match the words on the left with their meanings on the right:

1. desktop publishing a). is the part of graphic design dealing in the arrangement and style treatment of elements on a page.
2. page layout b). is the art of creating durable images by recording light or other electromagnetic radiation
3. photography c)c).is artistic and professional disciplines that focuses on visual communication and presentation
4. graphic design d). is the branch of the visual arts that operates in three dimensions
5. sculpture e). a means of publishing reports, advertising

Exercise 4. Find in the text derivatives containing suffixes 1. -tion; -ment; ence; -ity 2. - ly of the following words, say to what part of speech they belong to and translate them:

  1. to composite, to arrange, to state, to modify, to repeat, to move, to intent, vital, exist
  2. interchangeable, usual

Exercise 5. Find antonyms in the text to the following words:

Integrate, powerful, positive.

Exercise 6. Give the Ukrainian/Russian equivalents for the following words and word-combinations without using a dictionary:

Graphic design, composition, element, principle, music, formal structure, effect, interval, focus,

proportion, center, natural.

II Reading

Exercise 7. Read and translate the text A:

Text A Composition

In the visual arts – in particular painting, graphic design, photography and sculpture – composition is the placement or arrangement of visual elements or ingredients in a work of art or a photograph, as distinct from the subject of a work. It can also be thought of as the organization of the elements of art according to the principles of art.

The term composition means 'putting together,' and can apply to any work of art, from music to writing to photography, that is arranged or put together using conscious thought. In the visual arts, composition is often used interchangeably with various terms such as design, form, visual ordering, or formal structure, depending on the context. In graphic design and desktop publishing, composition is commonly referred to as page layout.

With the help of composition the artist can create the effect of...

Unity: Elements should be integrated so that the picture has an overall unity, with nothing left isolated or out of account.

Harmony: A peaceful coexistence of elements, if that is wanted, or at least a sense that the elements aid some coherent intention of the artist.

Variety: Differences in tone, color, shapes, etc. create visual interest, and this variety strengthens a painting if not pushed too far.

Contrast: Juxtaposing wide differences in elements create emphasis, essential if the painting is to have focus or make a statement.

Movement: The viewer's eye is drawn round the painting by the individual life and vitality of the elements.

Repetition: Properties that are repeated, usually with slight modifications, or in different elements, give emphasis and unity to a work.

Rhythm is repetition of elements, but at some constant interval — more difficult to achieve that repetition, but more powerful.

The various visual elements, known as elements of design, formal elements, or elements of art, are the vocabulary with which the visual artist composes. These elements in the overall design usually relate to each other and to the whole art work.

"Elements of design" are:

  • Line - the visual path that enables the eye to move within the piece
  • Shape - areas defined by edges within the piece, whether geometric or organic
  • Color - hues with their various values and intensities
  • Texture - surface qualities which translate into tactile illusions
  • Form - 3-D length, width, or depth
  • Value - Shading used to emphasize form
  • Space - the space taken up by (positive) or in between (negative) objects

How are these elements of compositional painting to be deployed? To create the effect desired, of course, but how does the painter go about that? Again it depends — on what's being aimed at, experience, how adventurous the painter wishes to be. But one thing is clear: there is no infallible recipe. Few of the elements can be used in isolation, and the painter is continually pushing one element and then modifying it in the light of unexpected effects in others. Painting is a dialogue, between what the painter hopes for, and what the work is currently displaying.

III. Language

Exercise 8. Find in the text and put down English equivalents to the following word combinations:

Графічний дизайн, розташування візуальних елементів, свідома думка, використовувати рівнозначно з різними термінами, візуальна послідовність, мати повну єдність, без уваги, мирне співіснування, розміщення значних відмінностей, життєвість елементів, незначна видозміна, повторення елементів, візуальна стежина, дотикові ілюзії.

Exercise 9. Fill in the blanks with appropriate words:

1. Composition is the … of visual elements or ingredients in a work of art.

(arrangement, organization, page layout)

2. The viewer's eye is drawn round the painting by the individual life and … of the elements.

(variety, vitality, coherent )

3. The painter is continually … one element and then modifying it in the light of unexpected effects in others.

(pushing, deploying, juxtaposing)

4. Texture means surface qualities which translate into … illusions.

(tactile, property, constant)

5. Elements should be integrated so that the picture has an overall … .

(width, movement, unity)

Exercise 10. Make up the possible word combinations out of the following and translate them:

 

1. to refer to 2. to apply to 3. to aid 4.to create 5. to strengthen 6. to make 7. to emphasize 8. to push   a. coherent intention b. visual interest c. a statement d. as page layout e. a painting f. form g. one element h.any work of art  

Exercise 11. Match the definitions to the terms in the left column:

1. composition 2. unity 3. harmony 4. variety 5. contrast 6.movement 7. repetition 8. rhythm a)is when differences in tone, color, shapes create visual interest.   b) is a peaceful coexistence of elements. c) is when the viewer's eye is drawn round the painting. d) is the placement or arrangement of visual elements or ingredients in a work of art.   e). is when juxtaposing wide differences in elements create emphasis. f). is repetition of elements. g). means that elements should be integrated. h)means that properties repeated give emphasis and unity to a work

Exercise 12. Fill in the table “Elements of design.”

Elements of design
             

 




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